Launch News Release October 08, 2012 14:54
Site Makes ‘Green’ Products More Accessible for Moms, Babes and Toddlers and Introduces Lovingly Recycled™ Fashion
SEATTLE—October 8, 2012—Ash & Alys Babes today announced the launch of its online boutique (www.ashandalysbabes.com), providing natural products for moms, babes and toddlers and introduced its Lovingly Recycled shop for gently used children’s clothing. Following its commitment to playing a part in the movement toward a more sustainable society, Ash & Alys Babes created this boutique to make natural options more accessible to families, while providing an enjoyable online shopping experience.
Today’s environment is rampant with harmful impurities, as
well as an abundance of conflicting information that can be confusing for
parents. As awareness grows about the importance of raising babies green, parents
are seeking out natural products that will help them protect their children
from toxins and chemicals. Drawing on personal experience as a mom, co-founder
Ashley Allman aimed to provide a single online shopping destination that
offered exclusively the best natural products available, making it easy for
eco-conscious parents to find exactly what they need for their babies and
In addition to the popular eco products sold on the site, Ash & Alys Babes launched Lovingly Recycled, providing an online shop for buying and selling gently used children’s clothing. Consignment shopping has become increasingly popular among families, as children’s fashion can be expensive, and has a short shelf life as children grow. However, parents are busier than ever, giving them little time to do all of their shopping in brick and mortar stores. Lovingly Recycled provides an alternative for when parents need to rely on the convenience of online shopping, but still want the option of purchasing used clothing for their babies and children. Lovingly Recycled only re-sells premium brand clothing that is like new.
Ash & Alys Babes is also the creator of the SlumberSling® the
one-of-a-kind car seat headrest that provides head and neck support for
toddlers napping on the go. In succession with the launch of the online
boutique, the company has launched Twosie™, its line of organic cotton
bodysuits that have a charitable purpose. For every Twosie item sold, Ash &
Alys Babes donates $2 to its fund benefitting charities that serve children and
“For us, this site is much more than an online store, more than a convenient place for buying natural products,” said co-founder and CEO Alyssa Wolfe. “We see ourselves as part of a bigger movement wherein consumers have the power to vote with their dollar for more sustainable and safe products, and make green mainstream. Our site and products are aimed at making sustainability accessible for new families. Babes are born pure, and we believe in keeping them that way.”
About Ash & Alys Babes
Ash & Alys Babes was founded in 2010, subsequent with the launch of its flagship product, the SlumberSling, for dreamy car rides®. The company launched its online boutique at www.ashandalysbabes.com, as well as its Lovingly Recycled online shop and Twosie line in 2012. The company has a strong philanthropic foundation, and supports causes that benefit children’s well being and environmental conservation.